2.12 Media Training

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Introduction

Advocacy, awareness building and training in the field of urban governance in general, and transparency in particular, still require much attention in most developing countries. The media has increasingly been playing a major role in filling this gap due to its unique capacity to inform both the public and policy and decision makers. It is important to note, however, that the effectiveness of the media depends on access to information and freedom of expression (see also 2.9 Access to Information Laws), as well as a professional and ethical cadre of investigative journalists. The capacity of the media, therefore, needs to be continuously strengthened through different modes of training, in order to effectively further the cause of increased transparency and accountability and reduced corruption .

Purpose

Linkage to Transparency

The media plays a vital role in advocating the principles of good urban governance, including transparency, as well as in identifying instances where such principles have been transgressed. Media training can help to create a cadre of journalists who are committed to identifying good as well as bad governance practices, assessing them in an objective manner and drawing lessons which can be useful to all stakeholders. An empowered and well-informed media community can enhance transparency, build an informed group of citizens and foster stakeholder participation in local governance.

How it Works – The Key Elements

Media training can take the different forms and can be conducted by a concerned government organization, a civil society organization or a development partner. The forms of training may include a workshop, a technical briefing, a discussion forum to exchange ideas and experiences, a practical guide or training manual. Such training also needs to include efforts to develop and enforce adequate standards of conduct for the media.

Further information and contacts

The Urban Governance Initiative (TUGI),
United Nations Development Programme (UNDP),
P.O. Box 12544, 50782 Kuala Lumpur, Malaysia.

Tel: +603-2095-9122; Fax: +603-2093-2361

E-mail: saira.shameem@undp.org;
Website: http://www.tugi.apdip.net

 

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